Paia Celebrates Small Business Saturday! On Saturday, November 24, 2012 from 12-7 pm, Paia is celebrating Small Business Saturday, providing you the opportunity to support your local businesses and have some fun too! Some Paia stores are offering super specials and deals, entertainment, music and more. This is the anti-Black Friday, extending to you an invitation to shop in a relaxed, entertaining environment while scoring some great deals! A Holiday in Paradise never looked so good.