The word "locavore" was the word of the year for 2007 in the Oxford American Dictionary. This word was the creation of Jessica Prentice of the San Francisco Bay Area at the time of World Environment Day, 2005. Those who are interested in eating food that is locally produced, not moved long distances to market, are called "locavores." Some people consider food grown within a 100-mile radius of their location local, while others have other definitions.
This concept is especially important to the Hawaiian islands. On the mainland, food travels an average of 1,500 miles from farm to market. This figure is far higher, considering the distance between Los Angeles, California and Honolulu, Hawaii is 2551 miles. As of this writing Mana Foods has an average of 50% locally grown produce and over 400 local vendors.