808 Urban is launching its first Mai’a Project through an IndieGoGo fundraising campaign on Friday, June 1, 2012. The project has a social entrepreneurial focus, engaging youth to work with nonprofit clients to design merchandise lines through a series of arts-education workshops. The first workshop in the series, beginning June 6, 2012 and running for twelve weeks, will be a collaboration with Pacific Alliance toStop Slavery (PASS). Through learning about PASS, youth become educators in Hawai’i working to find visual solutions to help stop sex-trafficking.
The Mai’a Project allows groups of youth to learn how to make design proposals
for clients to raise funds for their own education and art classes. A team of
artists and educators will train
808 Urban youth artists to create a line of merchandise for a client. Targeted
clients for The Mai'a Project are other nonprofit organizations and local
businesses with a rich history of social change in Hawai'i.
During the workshop series the youth will learn about creating concepts,
proposals, t-shirt designs, sewing, graphics, and portfolio building.
Every 808 Urban Mai'a Project is funded through an online campaign and
private donors before the project begins. Each group of youth are also taught
how to make their own fundraising campaigns to raise funds for future
projects/clients of their choosing. Youth, teaching artists/educators, 808
Urban and the client all share in profits from the merchandise.
808 Urban’s IndieGoGo campaign will help raise funds for start-up costs,
teaching artist and educator stipends, youth stipends, and art supplies.
Community support for the project is encouraged through monetary and supply
donations. The first merchandise line designed by 808 Urban youth artists for
PASS will be sold at 808 Urban’s community arts hub and storefront, The Refuge,
which recently opened in April in Kaka’ako.